This sample project showcases the design and development of a luxury-focused brand for an invented brand, in this instance, Astoriah Hotel at a 5-star level.
The goal was to create a logo and branding that reflects the opulence, sophistication, and exclusivity of the hotel.
The design process involved extensive research into luxury hotel branding, selection of elegant color schemes, and creation of a timeless logo that conveys the high standards and premium services offered by Astoriah Hotel.
The branding elements, including typography, signage, and marketing materials, were crafted to ensure a consistent and luxurious experience across all touchpoints.